
November 14th, 2025
The Marketing Club was officially inaugurated with great enthusiasm and by Ms. Riya Babu Mini Varma, Head of Digital & E- Commerce Operations- Anna Kitex Group. Post the inauguration, Ms. Riya Babu conducted an engaging masterclass titled “Industrial Experience Driven Marketing: A Practical Approach.” Drawing from her years of experience in the field, she provided valuable insights into practical marketing strategies, consumer behavior analysis, and the nuances of adapting to dynamic market trends. The session emphasized the importance of aligning theoretical knowledge with industry practices and encouraged students to think innovatively to address real-world marketing challenges.
logistics, port operations, and technology-driven trade management. The visit included a guided tour of the facilities and an engaging session with industry experts who highlighted trends in global trade and supply chain optimization. Students gained valuable insights into operational efficiency and strategic decision-making in a competitive business environment. The visit enriched their academic learning with practical applications, enhancing their knowledge of global business dynamics.